ABOUT
5th generation Amsterdammer, born and raised.
I’ve spent more than 25 years developing ideas and turning them into real places, brands and experiences — starting out in digital and design in the late ’90s, and moving through retail, fashion, hospitality and events.
Along the way I co-founded 290 Square Meters, worked on brand and concept projects for companies including Nike, Levi’s, Heineken and Red Bull, spent eight years running some of Amsterdam’s best-known bars, and co-founded Louie Louie in 2014.
More recently, my work has increasingly focused on concept development and realisation — bringing together brand, design, digital, people, place and operations to make an idea work in the real world.
I’m interested in good ideas, strong concepts and the people who know how to make them happen.